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The easy way to book more meetings? Add scheduling to your website with Calendly

Turn website visitors into booked meetings with Calendly’s embed options.

Rachel Burns

Rachel Burns
May 09, 2024

7 min read

Adding online booking to your site can instantly turn website visitors into booked meetings as soon as they decide they want to schedule with you. Potential customers don’t have to wait to hear back from someone after filling out a ‘contact us’' form, and your team can save valuable time on back-and-forth phone calls or emails. It’s an all-around easier booking process for everyone involved.

Calendly’s scheduling software makes it easy to add booking functionality to your website. You just connect your Outlook, Exchange, and/or Google calendar(s), and the booking website only shows your available time slots. Then, all you need to do is add an embed code to your site.

Website embeds are available on all Calendly plans — including the free one! — and they’re easy to add to your site. No extra plugins necessary.

And, if you want to get more selective about who can book with you, Calendly Routing lets you qualify and schedule leads right from your marketing forms.

Read on and learn how to add user-friendly online booking to your website. Or, if you’re ready to dive right in, check out this step-by-step video tutorial:

Choose how your booking calendar will show up on your site

There are three easy ways to embed Calendly into your website. Whichever type of embed you choose, you get all of Calendly’s user-friendly features, including:

1. Inline embed

Use this type of embed to place your booking calendar seamlessly within the body of your site, giving visitors easy access to online appointment scheduling.

Screenshot of CareerArc's demo scheduling page. Calendly is embedded on the page with the header "Select a Day."
This inline embed integrates scheduling automation seamlessly into CareerArc's Demo page.

2. Pop-up widget

A pop-up widget keeps your scheduling options a click away, no matter where a visitor is on your site. The booking widget adds a hovering call-to-action (CTA) button in a corner of your site. You can customize the button with messages like “book a demo” or “schedule time with our team.” When clicked, the button opens Calendly in a pop-up window.

Screenshot of the Great Lakes Credit Union website. There is a button that says "Schedule an Appointment" in the lower left-hand corner. A pop-up shows the Calendly landing page for all of GLCU's appointment types.
When visitors click the “Schedule an Appointment'' button on the Great Lakes Credit Union website, the Calendly widget pops up. Then, visitors can choose the appointment type and location they want to book.

3. Pop-up text or CTA button

If you want to offer a more subtle way for visitors to book appointments, try adding a scheduling CTA in a page’s body copy or a button. Clicking the linked text opens the Calendly booking platform in a pop-up window.

Screenshot of Clover's "Get Started" page. A pop-up shows the Calendly booking page for a "Sales Consultation" event.
The "Schedule a Call" CTA on Clover's "Get Started" page opens Calendly in a pop-up.

Want to see what a Calendly embed looks like from a site visitor’s perspective? Visit our demo site to explore and try booking a meeting through any of the embed options above. (Scheduling time via the demo site adds a fake meeting to your calendar so you can see the full experience. Remember to delete that meeting when you’re done testing.)

How to add your customized calendar embed to your website

Now that you know more about your embed options, you’re ready to create a personalized embed code that adds Calendly’s online booking system to your website. It starts with choosing the type of scheduling page you’d like to share.

Step 1: Choose a booking page

Embed a calendar for one meeting type

For a simple booking solution, it’s easy to embed the booking page for a single Event Type on your website. If you’re new to Calendly, think of Event Types as templates for appointments or meetings you'll schedule regularly, like an hourlong initial consultation or 30-minute client check-in.

(Users on Calendly’s free plan can only have one Event Type, so if you’re a free user, this is the embed option for you!)

You'll add all of the details — location, duration, description, intake form questions — when you first set up your Event Type, so you don't have to manually enter them for every new booking. Whenever a client goes to book that appointment type, all the info will automatically show on the booking page.

Let’s say you want potential customers to sign up for 20-minute intro calls via your website. You’d embed the booking page for that Event Type, so that’s the type of meeting visitors would be able to book through your site.

Here’s how to get your embed code:

  1. On the Event Types tab on your Calendly homepage, choose which Event Type you want to embed

  2. Select “Share”

  3. In the pop-up, select “Add to Website”

  4. Choose your preferred embed type

GIF showing a user getting the embed code for a single Event Type from their Calendly home page.
A Calendly landing page with a single Event Type provides a simple scheduling option for your website.

Embed a landing page with multiple meeting types

As your business grows, you may want to provide multiple appointment types for your customers — for example, a salon offering three kinds of massages, or a small business coach offering 30- and 60-minute consulting sessions.

If you want to offer visitors more variety, embed a landing page with multiple Event Types. Users on all paid plans can create more than one Event Type. (That added flexibility is why many Calendly users upgrade to a paid plan!)

Screenshot of the Taxman website. There is a button that says "Book a Meeting Today" in the lower right-hand corner. A pop-up shows the Calendly landing page for all of the Taxman Team's appointment types.
The Taxman Team uses a popup widget embed to show multiple appointment types on their website.

Calendly automatically creates a landing page that shows all of a user or team’s active Event Types. To embed that landing page on your site:

  1. Go to the Event Types tab on your Calendly homepage

  2. Find the team or user whose landing page you'd like to share

  3. Select the gear icon, then “Add to Website”

  4. Choose the type of embed that you prefer

Step 2: Customize your embed

Once you’ve chosen a booking page and embed type, you can customize the appearance to match your brand.

Color and button text customizations are available for the pop-up widget embed, and you can edit the text shown for the pop-up text option. Users on all paid plans can also change the scheduling page’s background, text, and button color.

Screenshot of Upfluence's demo scheduling page. A Calendly booking page is embedded, and its colors match Upfluence's logo.
You can change the color of your Calendly embed to match your website’s branding. Source: Upfluence

If you already share info about your online scheduling somewhere on your web page, you may want to remove the duplicate info in your embedded Event Type. It’s easy — just check the “Hide event details” box. This option hides your profile picture as well as the Event Type name, event duration, location, and description. You can also choose to hide the cookie notification banner on your embed.

Screenshot of the Galen College of Nursing's "Open House and Galen Day" webpage. There is a block of text describing the event above an embedded Calendly calendar and a Google Map.
You can remove the Event Type description if it’s already included in your web page. Source: Galen College of Nursing

Step 3: Get the embed code

Once you’ve settled on the look and feel of your embed, select “Copy code” to grab the custom code. Paste the copied code into your site’s HTML editor, and you’re ready to go!

Hot tip

For more detailed information and FAQs about embedding Calendly on your website, visit our help center. You’ll find beginner-friendly tutorials on embedding Calendly with some of the most popular website builders and online stores, including Squarespace, Wix, WordPress, and Shopify.

How to qualify and schedule leads from your website forms with Calendly Routing

What if you don’t want to let everyone who comes to your website book a meeting? 

With Calendly Routing, show scheduling pages only to leads who meet your qualifications, like prospects from specific industries or companies of a certain size. That way, your busy team can spend their valuable time on the potential customers that matter most.

Screenshot of "Schedule a free 30-minute consultation" page on the Smith.ai website. The form asks for name, email, and industry.
Smith.ai uses Calendly forms on their site to immediately qualify and book leads.

Add Calendly Routing to your existing Marketo, HubSpot, or Pardot forms, or build new forms in Calendly.

Once they fill out the form, Calendly Routing automatically sends qualified visitors to the right booking page based on their form responses, so they can schedule immediately. If a visitor doesn’t qualify for a meeting based on their form responses, you can show them a custom message with next steps, ask for more information, or redirect them to a specific URL.

Screenshot of "Schedule a free 30-minute consultation" page on the Smith.ai website. A Calendly booking page for a "Smith.ai Consultation" event with the "Smith.ai Sales Team" is embedded on the page.
When a qualified lead fills out your marketing form, automatically route them to the right booking page. Source: Smith.ai

If you integrate with Salesforce or HubSpot CRM, Calendly can send known leads or customers directly to their account owner’s booking page. A behind-the-scenes lookup means no one has to spend time manually reassigning leads.

We’re seeing an incredible 26% increase in demos booked through the form. The experience is clearly resonating with customers and it’s driving better end results for our sales and marketing teams.

Testimonial author

Bryce Kropf

Sales Enablement Manager at Smith.ai

Users on Calendly’s Teams plan and above can add routing to their HubSpot, Marketo, Pardot, and Calendly forms, including routing by HubSpot CRM account matching. Routing by Salesforce account matching is only available on the Enterprise plan. Learn more about Calendly Routing.

Qualify, route, and book sales meetings instantly

Qualify, route, and book sales meetings instantly

Fill pipeline faster and drive more revenue using scheduling automation.

Turn ‘contact us’ into ‘book now’

With just a few clicks, you can connect with website visitors, improve the scheduling process for you and your customers, and book more meetings with qualified leads. All it takes is adding scheduling to your website with Calendly.

Ready to turn website traffic into booked meetings? Sign up for free today.

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Ready to make scheduling easier than ever?

Ready to make scheduling easier than ever?

Rachel Burns

Rachel Burns

Rachel is a Content Marketing Manager at Calendly. When she’s not writing, you can find her rescuing dogs, baking something, or extolling the virtue of the Oxford comma.

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Calendly eliminates the scheduling back and forth and helps you hit goals faster. Get started in seconds.