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Forrester study: Calendly provided a 318% ROI

Read the study to see how Calendly positively impacts metrics across entire organizations.

Emily Triplett Lentz

Emily Triplett Lentz
Sep 18, 2023

3 min read

Forrester study: Calendly provided a 318 ROI

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Anyone considering investing in Calendly for their organization needs to know what kind of return they can expect. It helps to see hard data from other enterprise organizations showing how implementing Calendly impacted their business. 

That’s why we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study evaluating the costs and benefits of Calendly. 

For the study, Forrester interviewed and dove deep into the use cases of four Calendly customers — Atlassian, DocuSign, Semrush, and GardaWorld — and then merged them into a composite organization. This hypothetical organization’s use case then becomes the basis of the study. So while it’s a fictional case study, it’s based on real numbers from Calendly and the customers Forrester worked with, and paints a picture of the kind of financial impact a company can expect to see — namely, an ROI of 318%.

"Prior to using Calendly, employees in customer-facing and recruiting departments spent considerable amounts of time scheduling external meetings. This limited their ability to focus on customer interactions and other strategic work. … Back-and-forth scheduling emails made for poor customer and employee experiences.

After the investment in Calendly, the interviewees’ organizations observed improved productivity and better customer and employee experiences. Key results from the investment included an increased customer renewal rate, shorter recruiting cycle, and increased external meeting booking efficiency."

– The Total Economic Impact™ Of Calendly: Cost Savings And Business Benefits Enabled By Calendly

The Total Economic Impact™ of Calendly: Key findings

Calendly is more than a scheduling link. It helps multiple teams across entire organizations — customer success teams, recruiting teams, sales teams, marketing teams, and more — save time and increase revenue. A few of the major benefits the composite company in the TEI study found from using Calendly:

An annual profit increase of $180,000, due to a 1.5% improvement in customer renewal rates

We would never get a 24-hour kick-off without Calendly, or it would have been far more challenging. The faster we get in front of our customers, the faster they start getting value out of DocuSign and their tendency to have a positive renewal outcome absolutely increases.

Senior Customer Onboarding Program Manager, DocuSign

A 26% shorter recruiting cycle — by deploying Calendly on the recruiting team, recruiters saved time when booking interviews and shorten the average recruiting cycle by 5.5 days

A couple of years ago, we were at 21 days [in our recruiting process], and then we got it down to 17 days. [Now it is] about 15 and a half days from application to when they’re earning a paycheck.

Senior Director of Talent Acquisition, GardaWorld

More than 9,000 hours saved in three years for external meeting bookings

Calendly really supports [the teams’] existing workflows. I don’t think we have any other tools that do that level of advanced extra routing for a team.

Global Collaboration Specialist, Atlassian

What teams get out of using Calendly

The TEI study is a fantastic resource, but it’s only one study looking into a few use cases. It doesn’t explore, for example, the massive ROI sales teams see after starting to book qualified buyers on the spot with Calendly Routing.

We’re seeing an incredible 26% increase in demos booked from our lead form. The experience is clearly resonating with customers, and it’s driving better end results for our sales and marketing teams.

Testimonial author

Bryce Kropf

Sales Enablement Manager at Smith.ai

You can read about how Smith.ai boosted website bookings by 26% with Calendly Routing here, and explore other case studies across industries and company sizes showing how successful teams around the world are upping their game with Calendly, such as:

Bottom line: Calendly drives a significant ROI for businesses, especially across external-facing departments like Sales, Customer Success, Marketing, and Recruiting. See for yourself — read the full TEI study here.

The Total Economic Impact™ of Calendly

A study conducted by Forrester Consulting found that Calendly provided customers a 318% ROI over three years. Read the full study for real customer insights about the benefits of using Calendly.

[eBook] The Total Economic Impact of Calendly (TEI)
Emily Triplett Lentz

Emily Triplett Lentz

Emily Triplett Lentz is Senior Manager of Content at Calendly.

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